Yamato, a tofu-maker from the old school isn’t going to let lousy eating habits destroy his business. If tastes change, then he’s going to change with them:

His best sellers include black sesame tofu, which tastes like peanut butter custard.

There are also grass green avocado, deep purple-flecked shiso leaf and whole grain millet tofus. They did the trick, and Yamato’s sales rebounded.

We’re not sure if this is natural evolution or a marketing gimmick destined to fall by the wayside (though we’re hoping for the latter). We do know, however, what we’ll be serving at our next Planet Tokyo party. (via f*cked gaijin)

• Selling Tofu in the 21st Century